Le rayon blanc
2023
<Branding & graphic design>
Client: Ariana Saens Espinoza, Éditions Le rayon blanc
Class: Art direction
Tutor: Bernard Bréchet
Creation: Coralie Ehrhart, Loane Geslain, Patricia Layoun, Margaux Nguyen
Project: (not selected) Creation of a visual identity for a publishing house
Class: Art direction
Tutor: Bernard Bréchet
Creation: Coralie Ehrhart, Loane Geslain, Patricia Layoun, Margaux Nguyen
Project: (not selected) Creation of a visual identity for a publishing house
Inspired by the work of Rokas Aleliunas, the project is to imagine the graphic identity for Ariana Saenz Espinoza's future publishing house called Le rayon blanc.
For us, Le rayon blanc is:
"Like an empty bookshelf, the white beam traces a doorway to other realities. As a free form, it navigates between what it is hidden and what it is perceived. With a sharp gesture, it fragments the world into a kaleidoscope of contrasts. Pitiless, it destroys, it liberates, it brings to light. The white beam is a violent desire to draw from the depths of the past. It is a visceral return to what we once were, to better achieve transcendence. It is terrible, but it is beautiful."
For us, Le rayon blanc is:
"Like an empty bookshelf, the white beam traces a doorway to other realities. As a free form, it navigates between what it is hidden and what it is perceived. With a sharp gesture, it fragments the world into a kaleidoscope of contrasts. Pitiless, it destroys, it liberates, it brings to light. The white beam is a violent desire to draw from the depths of the past. It is a visceral return to what we once were, to better achieve transcendence. It is terrible, but it is beautiful."
<Branding guidelines>
<Pagination>
<Book cover>
<Bookmark>
<Website, social media>
<Advertising poster>
