Blooming
2024
<Branding & graphic design>
Creation: Margaux Nguyen
Project: Creation of visual identity for a fictive tea brand called Nagori
Project: Creation of visual identity for a fictive tea brand called Nagori
Nagori is a fictional tea brand that celebrates the art of savoring the present moment and the beauty of ephemerality.
Inspired by the Japanese concept of "nagori" which signifies an attachment to the passage of time, the brand offers a sensory experience where each cup becomes an ode to the present.
Through this project, Nagori embodies the idea of meditative tasting: each tea leaf releases its aromas and colors in a delicate dance creating a subtle palette of shifting hues.
Every creation, crafted as a ritual, invites one to embark on a visual and sensory journey, where the simplicity of the moment becomes a profound and memorable experience.
